"Digital transformation is accelerating, due to so many people working from home" Mary Meeker, Trends Report 2020 Similar to most business owners & entrepreneurs, I have been busy the last weeks to manage the business implications of Covid19 on our businesses. The range was from scaling up or down to building (or at least trying … Continue reading Digital Strategy Framework: A toolkit for your digital transformation Journey →

Over the last years, we have successfully helped to scale consumer-focused brands and high-growth startups in Southeast Asia with a new service offering called Digital Build-Operate-Transfer (DBOT). Originally, BOT is a common term in the automotive industry whereas one of the suppliers helps to build, operate and eventually transfer a production facility to some of … Continue reading Design Build Operate Transfer (DBOT) – A new service offering for established corporates and high-growth startups →

Last December, I participated at the Google Partner Summit in Singapore. The conference was mainly about the latest Google/Temasek report and its implication for brands in Southeast Asia. One keynote though talked about the changing role of agencies and how the partner value chain is disrupted. As a digital marketer by heart I found the … Continue reading 3 Key Trends in the Marketing Industry & Disrupted Partner Value Chain →

The e-Conomy report from Google/Temasek was titled “Swipe up and to the right: Southeast Asia’s $100 billion Internet economy”. Most strikingly, eCommerce has overtaken Online Travel as the biggest sector of the internet economy in Southeast Asia. This growth has been turbocharged by shopping festivals. In fact, Alibaba set another record in selling goods worth more than $38 … Continue reading 4.9x Growth in Revenue for 11.11 (Singles Day) – Importance of Festive Season in eCommerce →

Back in 2014, we started FALCON as a passion project. We struggled to find data-driven performance marketers and instead of always building a new performance driven marketing team for each eCommerce company from scratch, we decided to set up FALCON Agency and get the best people we have worked with together. So we assembled an … Continue reading Southeast Asia’s Online Economy to Triple to $240b in 2025 →

Last month we conducted a workshop about the Future of X: a series of workshops for specific industries such as travel, FMCG, F&B and financial services that deep-dives into the future of each industry respectively. For this I prepared an introductory presentation about the Future of eCommerce as a warm up exercise for the group. I wanted to share … Continue reading The Future of eCommerce: Give Consumers What They Want Before They Know They Want It →