Digital Strategy Framework: A toolkit for your digital transformation Journey

"Digital transformation is accelerating, due to so many people working from home" Mary Meeker, Trends Report 2020 Similar to most business owners & entrepreneurs, I have been busy the last weeks to manage the business implications of Covid19 on our businesses. The range was from scaling up or down to building (or at least trying … Continue reading Digital Strategy Framework: A toolkit for your digital transformation Journey

Design Build Operate Transfer (DBOT) – A new service offering for established corporates and high-growth startups

Over the last years, we have successfully helped to scale consumer-focused brands and high-growth startups in Southeast Asia with a new service offering called Digital Build-Operate-Transfer (DBOT). Originally, BOT is a common term in the automotive industry whereas one of the suppliers helps to build, operate and eventually transfer a production facility to some of … Continue reading Design Build Operate Transfer (DBOT) – A new service offering for established corporates and high-growth startups

3 Key Trends in the Marketing Industry & Disrupted Partner Value Chain

Last December, I participated at the Google Partner Summit in Singapore. The conference was mainly about the latest Google/Temasek report and its implication for brands in Southeast Asia. One keynote though talked about the changing role of agencies and how the partner value chain is disrupted. As a digital marketer by heart I found the … Continue reading 3 Key Trends in the Marketing Industry & Disrupted Partner Value Chain

4.9x Growth in Revenue for 11.11 (Singles Day) – Importance of Festive Season in eCommerce

The e-Conomy report from Google/Temasek was titled “Swipe up and to the right: Southeast Asia’s $100 billion Internet economy”. Most strikingly, eCommerce has overtaken Online Travel as the biggest sector of the internet economy in Southeast Asia. This growth has been turbocharged by shopping festivals. In fact, Alibaba set another record in selling goods worth more than $38 … Continue reading 4.9x Growth in Revenue for 11.11 (Singles Day) – Importance of Festive Season in eCommerce

Social Selling: A Paradigm Shift Happening Next Door

"Never in my wildest dreams could I have imagined walking down a small street in an outer city district in Saigon/Vietnam and go to a social seller specialized in selling Japanese and Korean stroller."  Google/Temasek released the latest e-eConomy report for Southeast Asia (SEA) with some astonishing numbers: SEA eCommerce has been growing by 62% … Continue reading Social Selling: A Paradigm Shift Happening Next Door

The Future of Travel and New Travel Ecosystems

Last week I attended the APAC Travel Summit organized by facebook APAC. It was an industry-leading event with a variety of stakeholders and brands from the travel industry. Facebook flew in some of their global travel experts to discuss current challenges and opportunities. I thought it’s worth sharing an executive summary about how the Future … Continue reading The Future of Travel and New Travel Ecosystems

Southeast Asia’s Online Economy to Triple to $240b in 2025

Back in 2014, we started FALCON as a passion project. We struggled to find data-driven performance marketers and instead of always building a new performance driven marketing team for each eCommerce company from scratch, we decided to set up FALCON Agency and get the best people we have worked with together. So we assembled an … Continue reading Southeast Asia’s Online Economy to Triple to $240b in 2025

The Future of eCommerce: Give Consumers What They Want Before They Know They Want It

Last month we conducted a workshop about the Future of X: a series of workshops for specific industries such as travel, FMCG, F&B and financial services that deep-dives into the future of each industry respectively. For this I prepared an introductory presentation about the Future of eCommerce as a warm up exercise for the group. I wanted to share … Continue reading The Future of eCommerce: Give Consumers What They Want Before They Know They Want It

Born Digital: Characteristics of a Digital Company

Over the last 10 years, we have been involved in more than 20 eCommerce companies across Europe and APAC. On top of it, we started a full-service digital agency in 2014 and have worked with some of the leading brands in their respective industries. Lastly, we helped more than a dozen companies in their digital … Continue reading Born Digital: Characteristics of a Digital Company

A New Financial Ecosystem: Why Facebook’s Libra is a big thing

As you might have heard, Facebook is launching a new subsidiary called Calibra. In fact, it is much more than a new subsidiary: it is a power alliance of industry players that will transform the digital (financial) industry in ways we haven’t seen before. It’s goal is “to provide financial services that will enable people … Continue reading A New Financial Ecosystem: Why Facebook’s Libra is a big thing